Pop Goes the Art

Pop Goes the Art

After Nidhi Chopra became a mother, she noticed that parents provided stereotypical cartoon characters and colors during a child's early years. She started Pop Goes the Art in 2008 to give children an unbiased upbringing and active imagination. She is continually striving to erase the gap between objects used for boys and girls. Every creation is unisex and designed to break the gender barrier.

Pop Goes the Art products are made in Mumbai, India.